With over 30 years of experience in loyalty to lean on, and investments in next-generation capabilities such as Ampli, RBC has the most comprehensive suite of engagement and loyalty platforms in Canada.
Our most audacious endeavor yet. We’re completely reimagining the role we play in our clients’ lives, and in doing so, we’re reinventing what a bank can be.
With access to millions of aggregated transactions, we build a picture of your industry’s landscape – and where you sit in that landscape.
Learn how you are doing relative to competitors and adjacent markets.
Advanced location and spend analytics to find merchant partnership opportunities.
Data architecture enabling Big Data aggregation, insights mining, and machine learning.
Customer segmentations that identifies their preferences, priorities, and lifestyle.
Predict future customer behaviour to provide relevant offers and retain spend.
Investments into modern Business Intelligence tools, state-of-the-art in machine learning and artificial intelligence.
Understand customer repeat purchase behaviour and loyalty status.
Supported by one of the best teams of data scientists, data engineers and business analysts in Canada and North America.
Traditional financial products, services, and channels to reach an array of RBC clients.
Get 10% cash back on your first purchase
+1,200 new customers acquired this month!
Get $5 cash back on purchases over $100
Customers spent an average of 32% more per purchase this past month!
Get $5 cash back when you visit 3X this month
Customers spent 1.7 times at your brand this month!
RBC is bringing Canada's top brands together to deliver more value to Canadians.
WIN for YOU
WIN for Canadians
WIN for RBC
Largest Bank Globally
Largest Bank in Canada
Market Share of Mass Affluent Clients
3 years in a row –2018, 2019, 2020
Awarded by Retail Banker International
Awarded by Celent, a division of Oliver Wyman Group
RBC Retail Bank
J.D. Power 2020 Canadian Retail Banking Satisfaction Study
Rank #1 in 2017 and 2018, Canada 100
Annual report on the most valuable Canadian brands by Brand Finance
Owners and Financers
Owners and Financers